nickyj said:
Thank you MP for replacing the angry man icon you removed :D
My rant, holy muthafucker I'm not happy. I've always been a fan of
Hahn Premium and was recently delighted to find that they are now about $5 cheaper per carton :D
HOWEVER!
I only just discovered, after drinking about 12 of them, that they are now 330mL instead of 375mL!!! NOT FUCKING HAPPY JAN!!!
What was once a 1.5 standard drink beer is now only 1.3 standard drinks.
Dear Hahn Premium,
Go suck a fuck.
TIA.
We actually just covered this in Uni. I will copy out from my textbook to give you an idea on the mentality behind
higher profits VS less delicious drink.
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The minimal difference that can be detected between two stimuli is called the differential threshold, or the "just noticeable difference (j.n.d.). A 19th century German scientist, Ernst Weber, discovered that the just noticeable difference between the two stimuli was not an absolute amount, but an amount relative to the intensity of the first stimulus.
For example, if the price of a car was increased by $100, it would probably not be noticed (i.e. the increment would fall below the j.n.d. It may take an increase of $200 or more before a differential in price would be noticed. However a $1 increase in the price of a litre of petrol would be noticed very quickly by consumers because it is a significant percentage of the initial (i.e. base) cost.
Weber's law has important applications for marketing. Manufacturers and marketers endeavor to determine the relevant j.n.d. for their products for two very different reasons.
1.
so that the negative changes (e.g. reductions in product size, increases in product price, or reduced quality) are not readily discernible to the public (they remain below the j.n.d.)
2.
so that product improvements (such as improved or updated packaging, larger size, lower price) are readily discernible to customers without being wastefully extravagant (ie. they are at or just above the j.n.d.)
Because of rising costs, many manufacturers are faced with the choice of increasing prices or reducing the quality of the product offered at the existing price. An Australian favorite, Cherry Ripe, has done both. Over the past 40 years, it has increased in price many times and altered it's weight a number of times. Because a chocolate bar is relatively inexpensive to begin with, price differences are very noticeable, so decreasing the size of such a product to just under the j.n.d. is a simpler strategy.
In 1999 Australian producers of light beer reduced the contents of small bottles by 25-45ml while maintaining the price. Despite the fact that the adjusted quantity was listed on the package label, most consumers would be unlikely to notice it because the package size remained familiar.
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Oh god so much writing. But yes Hahn Premium - For trying to fly in under the radar and trying to fool us with Weber's Law - Fuck You.