Oxycodone has become the perfect drug for kids in the suburbs.
It is not that cheap, so you don't have too many real junkies using it exclusively. Making it a semi high class drug (as is the class difference between cocaine and crack)
It is easily prepared. Buy it, remove coating, and either eat it, snort it, shoot it, or w/e
It's everywhere! It is very commonly over-prescribed to pain patients in excessive amounts, who then have the ability to sell them for easy money.
Purity is not an issue. You know what is and isn't in it. No more rumors of rat poison or broken glass in your junk.
You don't have to buy it from drug addicts or in the hood. A lot of people selling these things are normal people in nice neighborhoods. Makes 15 year old rich white girls not afraid to go cop.
It has a high intranasal BA. You know how kids love to snort EVERYTHING
It received a tremendous amount of press about how people were getting high off it. (Imagine if Heroin had commercials telling people "Watch out! Heroin gets you feeling high as fuck!)
People think it's safe. Somehow because it's a pharm. people assume it's safe to use.
Easy access. Get a group of kids together and let them search all of their parent's medicine cabinets....I would be shocked if they didn't end up with some opiates, benzos, and amphetamines.
The list goes on....
Oh and it just makes me laugh when people hear about dilaudid, go sniff a pill, and then talk about how weak that shit is compared to OCs. Fucking morons. Take that little pill and use it properly and come back and talk shit on dillies. (although I don't actually encourage IV'ing drugs to get a better rush, as it is a very bad idea to start doing so.)