I think thy failed to sell in America. I remember the big marketing campaign which noted the angeled box they came in and all that. They were selling at 7.xx at the time which was 2.00 more than other smokes at the time. I noticed a local store selling them in a clearance pile for like 3.00 each.
They also have a Davidoff Black which suppose to be the top of the line of Davidoffs. The company reminds me of Nat sherman, a cigar company but also with a high end cigarette.