^ Exactly. I think people are giving this thread too much credit. There's a few dozen people at most who think this guy is a wank. Compare that to the circulation of Mixmag, NME & whoever else has referenced that Shitmag article & you'll realise that we're not making a dent in this guy's business.
The best thing that's happened are the emails sent to The Guardian etc, but no reply so maybe they don't give a fuck (or don't give enough of a fuck to start badmouthing another publication that they obviously have some sort of working relationship with).
Either way, the damage is done. Or in other words, the prick has already won. We can try & create some sort of backlash to this but he's gonna be sitting on fat stacks of dough right now, he must have shifted a fuckload of MXE in the past couple weeks.