BF2042 + Advertising
I think i'd refuse to play some games simply because of this kinda shite.
For those who dont know, the new battlefield dynamically streams in advertising and places in the game for all to see. Ok, you've already paid for the game and then it also downloads spam
on your dime and then plasters it into your game - how fucked is that?
It gets even better ...
It also registers you online with a unique number and sends back statistics on how long you looked at their advertisements, when exactly you looked at them, from what precise angle they were viewed, how far away from the ad you were standing and so forth.
Some advertising is already targeted by geo-location and by time of day, but it wont be long before this shit starts putting together a profile.
Im not much into linking-hands and singing koombya in protest but if you DO NOT BUY THESE GAMES it will kill this BS as a revenue option for game makers and they wont do it.
If you've already been dumb enough to do so, take it back and say you do not wish purchase spyware/adware
Penny-arcade as always sums it up nicely