Publicans fear home keg another nail in the coffin
IT'S a great Aussie tradition but on-tap beers are under threat from the "stay at home" pub.
Publicans say a move by the nation's largest brewer to launch a mini keg - allowing drinkers to pour draught beer at home - is the latest blow to their struggling industry and will hurt sales of tap beer.
AHA NSW president Paul Nicolaou said the Australian arm of Japanese-owned brewer Lion recently briefed his organisation on plans to roll out "Tap King" nationwide. Tap King is a three-litre keg that sits in the fridge, offering drinkers draught beer at home.
The kegs work with a refill system. After opening, each refill lasts for three weeks before needing to be replaced with a fresh batch.
Six beers will initially be available for the Tap King - Toohey's New, XXXX Gold, James Squire Golden Ale, Toohey's Extra Dry, Hahn Super Dry and James Boag's Premium. Industry sources said the kegs would sell for $33 each, while a branded beer refill will cost up to $28.
"We have made urgent representations to Lion to highlight the dissatisfaction of our members with the proposed introduction of Tap King," Mr Nicolaou said.
He said publicans were concerned about Tap King hastening the slump in draught beer sales. Publicans are also angry that they are being asked to sell the kegs at their bottle shops.
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