Originally posted by raverchik
1234 - post it Id like to read it
here 'tis.
preacha: i didn't end up using that link (though it was an interesting read) due to length restrictions - this is already too long.
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So, my first editorial eh? How thrilling.
No, really. I am enthusiastic about this coming year, I swear. Just not so keen on this whole editorial idea. There’s nothing more conducive of writer’s block than actually having to come up with something to write (perhaps that’s telling me something…). An opinion piece? Well, I do write them, but I tend to let the ideas come to me, rather than sitting around attempting to contrive something interesting.
And of course, I want something hard-hitting, informed and topical. No less. Just like Derryn Hinch, ya know?
And then it came to me, wandering around Swanston Street avoiding mini-skirted ten year-olds, crazy religious people telling me my outrageous sins, and angry socialists: every second fucker on the street seemed to be wearing a ‘Von Dutch’ t-shirt.
Perhaps I’m just ignorant to these “fashions” but I swear this brand barely even existed six months ago. But since then it just seems to have taken over, spreading as quickly as a group of priests at a kindergarten.
My problem with the brand is simple: people are paying ridiculous amounts of cash for shirts that are essentially glorified pieces of K-Mart fodder. Yeah, top idea. What might cost you ten dollars and change at K-Mart can now be yours (with a special Von Dutch print) for only $59.95.
And unless I’m mistaken, virtually all of their fucking clothing line depends on this kind of stunning creativity. I guess they do have some wonderfully innovative trucker hats, for all your Chapel Street needs. I don’t know, am I missing something? I understand that “cool” is one of those self-defining, masturbatory cycles of crap that this post-modern world seems to love oh so much, but when “cool” is so up its own arse with irony that it takes to “reinvigorating” mainstream banalaties, I think things have gone a little too far.
You know there’s something wrong with your product when even shops like Supre and 7 Angels – probably just known simply as ‘Sluts R Us’ in a parallel universe – are making fun of your product: they now stock “Von Dutchess” and “Von Duchess” (the latter presumably after somebody with an IQ somewhere over fifty – none of their clientele, obviously – noticed the spelling mistake) shirts and singlets. Sure, they also sell “Paris Hilton for President” shirts – which seem to be scarily lacking in any sort of intentional irony – so it’s hard to take the criticism seriously, but the point remains.
So, have some shame people, or at the very least have some taste.