A very topical video, and although it takes the guy 8 minutes to say the few vital sentences that he thought the subject was not sufficiently serious to merit such communication measures, and the £3,000,0000 that it somehow cost the government (tax payers) to send that message! Plus it also called a massive influx of calls to the emergency services over matters far too trivial to even be on the list, this could arguably have caused delays in responding to real emergencies.
I agree that it was misjudged, and is the first major bad move from this administration, imo. But hey ho, look at Donald Trump and all of his outrageous actions and statements, and I guess it puts this into perspective, of really not being all that bad!!
A lot of the comments are very interesting, such as the below
"The system was meant to be used for imminent crisis responses in which the government would not be able to help the majority population, such as extreme events such as imminent nuclear exchange, comet impact, invasion (terrestrial or extraterrestrial), or environmental catastrophes. Basically the service is to be used for situations that the people should know about, which would have such a wide-scale effect that the government might not be able to handle immediately, if at all.To then use this system to tell dumbasses not to light fires near or on very dry vegetation is ridiculous. These kinds of announcements are what radio, news, and social media are for. People have been trained by pop culture to understand what that tone means, and it will immediately create panic and anxiety. It was simple, not necessary."
and several mention blocking these announcements, especially now they've been used for a matter that would have been far more appropriately handled by issuing news reports across all TV and radio channels, all online news outlets, and all social media, .. Arguably that method would have also reached more of the population, especially considering the very elderly, many of whom do not have mobile phones, ime.
tl;dr a bad governmental misjudgement to sent out this message in this format.