why is tiesto so big - ability, music choice, good PR?
im not a fan of tiesto, and i seriously don't understand why he still has such a following. Some people genuinely love his productions/shows/sets and are real fans (fair enough). but ALOT and i mean ALOT of people only really like him because he is a very big name in the trance scene. (even though he has mostly moved away from what real trance is).
anyway to answer your question. He was probably (don't quote me on this) the first dj to bring trance to the masses. This was years ago when trance was not a mainstream thing. He was the first DJ to sell out a more "concert" style event where he was the only DJ playing.
secondly: he was a pretty good DJ and produced some awesome trance back in the days.
3rd: he was the first and i think the only DJ that has been voted #1 DJ in DJMAGS top 100 for three consecutive years.
In this time he has obviously built up a HUGE fan-base.
His "elements of life" album was decent, i enjoyed a few tracks but most were probably not so trancy. I think this is when he started to slowly change his style.
His latest album (not sure if it has been released yet "Kaleidoscope" is more of a pop electro/pop trance with some indie influences. He's has said in alot of his interviews that this is what he is really liking atm and that he wants to move more towards that sort of sound. It's a really commercial sound which is terrible imo.
The real tiesto fans of his earlier work (from what i've read) are really pissed off about this, but because it's such a cheesy sound that pleases the masses.
This is the reason why he is so popular. alot of people are really annoyed that he is going down the path of the commercial stuff, but hey, he is making the money.
just for the record, im not a fan of tiesto. i use to like his in search of sunrise compilation/mix cds, but thats about it.
tiesto is HUGE in melbourne. earlier this year he sold out all of his shows and had to have a few more. hes coming down next year again and tickets sold out in a week or so.
majority of the crowd that go to his gigs are bandwagon jumpers, who really only know a few of his classics but still go just because he has the rep.
ENDRANT/
TECHO+HOUSE all the way baby.