They are indeed a real product and you're not the first to notice the hilariously trying-so-hard-to-be-hipster-it-hurts packaging design
Why they made that particular series of design choices I have no clue, but I can confirm the chips themselves are borderline godly. Yum!
Speaking of which, I iz currently chasing down the (predicted to become) hangover from hell with a full
English Scottish. Which is broadly similar to its English cousin only slightly different and significantly better. In this case said fast-breaking item consisted of square/Lorne sausage, (rather yon fancy) bacon, black pudding, link (beef) sausage, potato scone, beans and a fresh morning roll. So damnably good I must surely have shaved off at least a few of the worst of the hangovered hours