LSD has always enjoyed the status of being able to be branded as _____UG (fill in the blank) per dose of ________(fill in the blank), and it either is LSD, at whatever dose it happened to actually be, or... it is not. So yes...sellers can call it whatever they feel gives them a perceived advantage in terms of appealing to buyer X. As we all know, could be blank paper, any other number of other UG active compounds, and you know the rest.
While it is the nature of the beast when dealing with such potent compounds that essentially cannot be seen or properly analyzed by the observer, it seems that it has always been this way and will not likely ever change. Even in the world of "I had those blotters, too!", we all know that no one has a monopoly on any given print on any given piece of perforated paper, and while it can appear helpful, it is very limiting for obvious reasons as anyone can acquire or recreate blotter artwork.
So in the end, branding LSD, falsely or otherwise, is a huge part of the "LSD Mythos" and marketing, if you will, and as a consumer, you are at the mercy of those you acquire your LSD from. That's one reason why once you have found a source that you can confirm is generally "quality", it inspires wiser folks to buy in larger quantities once they have made that determination for themselves, and just store it properly. I deal in harm reduction realms and I can tell you that people who tend to buy small quantities of tabs from different sources tend to be the people who share anecdotes of incredible variations in terms of experiences from what they believed was ____UGs of LSD.
In fact, I was working with a young person who was in the habit of taking multiple tabs that he believed were _____UGs, but reported "underwhelming" experiences from what he thought were _____UGs of LSD. He was in the habit of taking (what he thought were) multiple tabs of 100ug, say 3, 4 or 5. Then, acquired what were some extremely potent tabs (perhaps just accurately laid) and consumed multiple tabs, expecting one thing, but having a punishingly bad trip that he never really recovered from. I have seen these types of train-wreck experiences many times under similar circumstances.
This is a rather common phenomenon in the world of those that are exploring with tabs that come from a multitude of sources over time.
Side note; not sourcing.
Conversely, provider's like Gamma Goblin who ruled the dark net for many years were immensely successful at selling large quantities of LSD simply because "he" provided consistently HQ tabs and crystal over time and made it relatively easy to acquire it at a reasonable price, and had a large customer base that were active on the internet and shared common experiences with tabs acquired from him. He was like the "In and Out Burger" of LSD sales on the internet and everyone on various clear net and darknet forums could share anecdotes that confirmed that you generally knew what you were getting when you bought from "him." I am still amazed at how successful such an operation it was, but again, there was no monkey business and track records speak for themselves in such instances. Not long thereafter, with the advent of a multitude of DNMs coming and going, knowing what you were getting came with a higher risk.
And speaking of branding, "he" utilized it as a method of labeling his tabs for sure, but overall, "his" track record was particularly good in terms of customer satisfaction, if you will. I say this not as sourcing, just as an example of a seller who was known world-wide for selling consistently dosed tabs...with a minor exception here and there (when there was an issue, he would literally send customers replacement tabs and was known for this kind of customer service, if you will), and only dealt in sheets, pages and crystal. Sorry for the rant but whenever I see this subject come up, I like to add my two cents worth...for whatever those 2 pennies are actually worth at this point.