poledriver
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UK - E-cigarette advert is banned over baby and nicotine fears
The first advertisement for electronic cigarettes to appear on British television has been outlawed by a watchdog.
The commercial for E-Lites did not make it clear the product contains nicotine, the Advertising Standards Authority said.
A total of 65 people complained about the advert, in which a smoker leaves a room to have a cigarette and misses seeing a baby dance to Gangnam Style.
The ASA was also concerned the baby would appeal to young viewers and make children interested in e-cigarettes.
‘We considered it was important that such ads made the nature of the product advertised clear,’ said the watchdog, whose ban includes E-Lites adverts on the radio, internet and posters.
The ASA also outlawed commercials for rival e-cigarettes Ten Motives and SkyCigs over similar concerns about stating the nicotine content.
However, a commercial for 5 Colors was prohibited because it failed to make it clear the products did not contain nicotine and was not for under-18s.
The watchdog concluded by saying it expects e-cigarettes to be classed as medicine within three years.
http://metro.co.uk/2013/09/25/e-cigarette-advert-is-banned-over-baby-and-nicotine-fears-4102290/
The first advertisement for electronic cigarettes to appear on British television has been outlawed by a watchdog.
The commercial for E-Lites did not make it clear the product contains nicotine, the Advertising Standards Authority said.
A total of 65 people complained about the advert, in which a smoker leaves a room to have a cigarette and misses seeing a baby dance to Gangnam Style.
The ASA was also concerned the baby would appeal to young viewers and make children interested in e-cigarettes.
‘We considered it was important that such ads made the nature of the product advertised clear,’ said the watchdog, whose ban includes E-Lites adverts on the radio, internet and posters.
The ASA also outlawed commercials for rival e-cigarettes Ten Motives and SkyCigs over similar concerns about stating the nicotine content.
However, a commercial for 5 Colors was prohibited because it failed to make it clear the products did not contain nicotine and was not for under-18s.
The watchdog concluded by saying it expects e-cigarettes to be classed as medicine within three years.
http://metro.co.uk/2013/09/25/e-cigarette-advert-is-banned-over-baby-and-nicotine-fears-4102290/
