Cigarettes in plain packs 'taste worse'
REPORTS from smokers that cigarettes in plain packs taste worse could be an early indication the new laws will be effective in reducing smoking rates, health experts say.
Cancer Council chief executive Ian Olver said it was well-established through more than 20 years of research that branded packaging was a powerful marketing tool for recruiting new smokers.
But he said there were early indications that even existing smokers were being turned off by new laws that take effect from Saturday requiring cigarettes to be sold in drab brown packaging, including health warnings that cover 75 per cent of the pack.
''We were always confident that plain packaging would take away a lot of the glamour that seduces young people into a tobacco addiction, because the evidence is so compelling," Professor Olver said.
But he said the plain packs, which manufacturers have been required to produce since October, also appeared to be having an effect on existing smokers.
''We've heard that some smokers suspect the flavour of the tobacco in the plain packs tastes worse and has been changed, when it hasn't,'' he said.
''It's more likely that without the glossy pack and the iconic branding, tobacco is simply tasting more like the lethal poison that it is.''
University of Sydney professor of public health Simon Chapman said he had received ''several emails and phone calls from smokers saying, 'I've been buying my brand in new packaging but it tastes terrible and I've decided to quit'.''
He said the phenomenon had caused ''a lot of animated discussion in my field; this might be quite big''.
''The thinking has always been that the biggest effect will be on future generations, they will not have grown up having ever seen lovely packaging.
''It will take a generation for that effect to work in … but if there are also effects on existing smokers, it will be an unexpected bonus.''
Quit Victoria executive director Fiona Sharkie said smokers were phoning the Quit helpline saying, ''I was thinking about quitting and that ugly picture has pushed me over the edge.''
Tobacco manufacturers said they did not believe plain packaging would have any impact on smoking rates. A spokeswoman for Imperial Tobacco said: ''Packaging has never been identified as the reason people choose or continue to smoke.''
http://www.smh.com.au/national/plain-packs-put-off-smokers-20121129-2aitp.html
With 200 + comments.
Smokes definitely taste different in plain packs. I had one old pack & one new pack & compared them. The new packs had thicker cigarettes & different tobacco (after a pulled them apart). I believe they are ripping us off.
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The Smoke Bloke
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November 30, 2012, 9:14AM