If it was up to me, it would be out already.
However, I am not in charge, I just maintain the website, administrate sales, do customer service etc. Product development is done by Michael and Ewoud, the EZ founders. There are several reasons why things are so slow. We have a lot of other things to do ;-). We wanted to make sure with pure samples that it worked and getting the pure samples was VERY hard. We finally got them from a Dutch lab though. There are some security issues, the liquid might be dangerous. We wanted to wait for our childproof cap. We think a liquid like Marquis or the new liquid should be safe from small kids. The cap was incredibly hard to find and the minimum order is like $20000. That means we have to make business choices sometimes....We are not rich or something like that ;-)
Anyway, it is finished in such a sense that we are now waiting for the leaflet. I expect it to hit the market in 3-4 weeks.
It won't be like E2 though but it does about the same thing. Note that once it is really out, issues might still arise after a while.
aj