Over the past few years, I've noticed a rise in the frequency of references to MDMA or ecstasy pills in popular hip-hop music. Is this just because MDMA is becoming more popular or are rappers being paid to promote it? It's akin to product placement. Luxury liquor and clothing brands regularly pay rappers to mention their goods, so why not MDMA manufacturers/distributors too?
I know that rappers advocate drug use in general, but I think MDMA is a different situation. For example, rappers reference weed all the time but I doubt they're being paid to do it by any specific group because the marijuana market is so large and diffuse. I'm sure that rap music increases the overall demand for weed, but it would be hard for any one specific group to realize a significant rise in profits.
However, the MDMA supply market is much more concentrated. Most product now comes from "superlabs," of which there are only a handful in the world. Fewer players in the production/distribution business means that the profit potential for each one increases greatly when overall demand rises. Therefore, I think it would be completely reasonable for an international drug syndicate to pay/bribe (obviously indirectly) major rappers to advocate their product.
This is all just speculation, so I might be completely wrong. I'm interested to hear other peoples take on the matter. I know that this topic doesn't directly relate to pharmacology or harm reduction, but I think its important to explore the factors affecting demand for a drug.
I know that rappers advocate drug use in general, but I think MDMA is a different situation. For example, rappers reference weed all the time but I doubt they're being paid to do it by any specific group because the marijuana market is so large and diffuse. I'm sure that rap music increases the overall demand for weed, but it would be hard for any one specific group to realize a significant rise in profits.
However, the MDMA supply market is much more concentrated. Most product now comes from "superlabs," of which there are only a handful in the world. Fewer players in the production/distribution business means that the profit potential for each one increases greatly when overall demand rises. Therefore, I think it would be completely reasonable for an international drug syndicate to pay/bribe (obviously indirectly) major rappers to advocate their product.
This is all just speculation, so I might be completely wrong. I'm interested to hear other peoples take on the matter. I know that this topic doesn't directly relate to pharmacology or harm reduction, but I think its important to explore the factors affecting demand for a drug.
