1st of all, drug use IS normal.. and 2nd of all, i dont see how a drug dealing snowman conveys a sense of being sucessful, sexy, or "something"
Drug use is not "normal" (or neuro-typical) because we do not need severely mind altering chemicals to survive as a species. It is, however, neither intrinsically "good" or "bad" from a rational ethical perspective for one as an individual because only your actions define you in this scenario.
My primary beef is that the people making lots of money on this image are waving two defeatist flags and doubly defeating the people they pretend to represent: One - The flag of hopelessness(read:ditch education). I.e. in order to be someone, you must sling dope and constantly skirt the law. Two - if you're not "something" by this logic, your own personal choices and decision making aren't to blame; revert to being a victim, and an angry one at that.
Don't get me wrong on an overall point though, cultures of poverty are multi-racial. I just don't think that celebrating this defeatist mindset is the way to shepherd children into the 21st century.