Nike.

Just

Anybody else here ever noticed an upside Nike symbol on Newport cigarette packs? Pleasure To Burn!

MENTHOL

 

The name of the first molcule is DOET. So yeah, it was a supposed to be a play on Nike's slogan, "Just Do It." So then it becomes just do et if et is pronounced like it, which it is. Or it could mean just do ET. The aliens and zombies are among us all. Watch The Matrix. And V for visitors. While you're at it, watch They Live.