Heroin vs. Häagen-Dazs: What Food Addiction Looks Like in the Brain

slimvictor

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By MAIA SZALAVITZ Monday, April 4, 2011

Is Häagen-Dazs ice cream as addictive as heroin? Or, put another way, is heroin as addictive as Häagen-Dazs?

Depending on how you phrase the question, you're either asking whether heroin addiction is no more serious than a love of junk food, or you're questioning whether junk food junkies may have a serious disorder that needs intervention. Now a new study suggests that there may be no clear, bright line between addictive and normal responses—and adds to the evidence that all "addictions" act on the same motivational system in the brain.

The study, published Monday in the Archives of General Psychiatry, involved 39 healthy women, who ranged in weight from lean to overweight or obese. The participants were asked to complete the Yale Food Addiction Scale, which tests for signs of food addiction. Women with full-fledged eating disorders of any type were not included in the study.

Then, using fMRI, researchers led by Yale's Ashley Gearhardt and Kelly Brownell looked at the women's brain activity in response to food. In one task, the women were asked to look at pictures of either a luscious chocolate shake or a bland, no-calorie solution. For another brain-scan task, women actually drank the shake — made with four scoops of vanilla Häagen-Dazs ice cream, 2% milk and 2 tablespoons of Hershey's chocolate syrup — or the no-calorie control solution, which was designed to be as flavorless as possible (water couldn't be used because it actually activates taste receptors).

The scientists found that when viewing images of ice cream, the women who had three or more symptoms of food addiction — things like frequently worrying about overeating, eating to the point of feeling sick and difficulty functioning due to attempts to control overeating or overeating itself — showed more brain activity in regions involved with pleasure and craving than women who had one or no such symptoms.

These areas included the amygdala, anterior cingulate cortex and medial orbitofrontal cortex — the same regions that light up in drug addicts who are shown images of drug paraphernalia or drugs.

Read more: http://healthland.time.com/2011/04/...-what-food-addiction-looks-like-in-the-brain/
 
more:

Similar to people suffering from substance abuse, the food-addicted participants also showed reduced activity in brain regions involved with self-control (the lateral orbitofrontal cortex), when they actually ate the ice cream.

conclusion:
Neither heroin nor Häagen-Dazs leads to addiction in the majority of users, and yet there are certain situations that may prompt binges in people who otherwise have high levels of self-control. So the answers to addiction may lie not in the substances themselves, but in the relationship people have with them and the settings in which they are consumed.
 
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did anyone ever try the sticky toffe pudding ice cream haagen daz came out with like 2 years ago? i think they put heroin in that shit because it was the best ice cream ever! haha....too bad it was a limited run batch.

interesting articel tho, this is something i have known for a long time....there is so much more to it than a substance.
 
I would be surprised if the percentage of people who get addicted was more than 50% of the people who try it. That's a ridiculous number. My guess is it's probably more in the neighborhood of 20-30% of people who try heroin that get addicted.

I have to say, while certain foods may be quite addictive to some people, I'd ten times, no scratch that, 1000X rather be addicted to ice cream than heroin. There's been points in my life where I've fast food was basically my only source of food when I was living out of my car, so I can see where people might crave it and whatnot, but I just can't put it at the same level as heroin addiction. That's just me though.
 
So the answers to addiction may lie not in the substances themselves, but in the relationship people have with them and the settings in which they are consumed.

This makes so much sense and way more sense than the whole "alcoholism is a disease" addiction model.
 
I am sure that Slimvictor meant something other than 'heroin is not addictive'

As for ice cream being addictive, id agree...if I could, id shoot Ben and Jerry's Half Baked.
 
^ Actually, that wasn't me saying that, but the original article.
Heroin is clearly very addictive, and Afterglow made an interesting point - just how many people who try heroin end up addicted at some point? Are these numbers really comparable to the numbers for ice cream? That would be very surprising.
 
^Problem is getting accurate numbers about heroin probably impossible until this stupid drug war is over.
 
Heroin is BY far more addictive than haagen das lol, that's silly to the point of not being worth printing.

However, *all* addictions share a very basic neural adaptation, this is seen more clearly when comparing heroin to, say, gambling, since you don't consume gambling. Once the brain's conditioned enough towards <insert addiction>, it's become "learned" in the brain and the brain's reinforcements of the behavior becomes insanely strong. That said, I do get the point of using something as seemingly benign as haagen das to compare to heroin, but to even imply there's similarities w/ respect to rates of addiction/speed towards an addiction/stopping the addiction, they are completely different animals.
 
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