Some Lucky Strike cigarettes contained Marijuana
It has been claimed the cigarette brand Lucky Strike is so named because every so often, a consumer of the product would have a "lucky strike", finding a marijuana spliff in a pack of cigarettes. The rumor varies in how often the marijuana cigarette would be included, anywhere from one in every thousand cartons to one in every pack. It's unclear when this myth originated; snopes.com claims it has been floating around for "many years". Lucky Strike's slogan "It's Toasted" fueled belief in the myth further ('toasted' being one slang term for intoxicated). Despite the popularity of the myth, there are no reliable reports of any Lucky Strike cigarette containing marijuana. The name "Lucky Strike", in reality, is only a marketing ploy, implying to customers that obtaining their brand is a "Lucky Strike". The "It's Toasted" slogan refers to the product's tobacco being toasted instead of sun-dried, making a supposedly better-tasting product.[75]
Other urban legends offshoot from this one. One of the explanations for the origin of flipping a "lucky" cigarette upside down claims the practice originated from the Lucky Strike myth; it's presumed the superstition arose from flipping the marijuana-containing cigarette upside-down in order to save it for last.