SHAZAM!
....
http://www.youtube.com/watch?v=o2lzvoGGXBc
That video disgusted me when I first saw it several years ago, and still continues to do so. Ugh...
On topic, though, I like this idea (and that's coming from a cigarette smoker). I'm curious to see if there's any noticeable difference in Australia's smokers several years down the road compared to before this "Plain Pack" law is/was put into effect (mainly, the amount of smokers and how loyal they are to name-brands when they can no longer visually tell the difference between different manufacturers' products).
It might be a complete waste of time, effort and money, but you never know....