Apology for P shock campaign

[not special]

NZPA

An advertising agency which invited people to try the methamphetamine drug P, in a letter accompanied by a bag of rock salt, has apologised.

Hundreds of people, including Prime Minister John Key, got the letter and the rock salt from the agency, CreativeBank, which said it was supporting the Stellar Trust and its anti-drug campaign.

The letter was crudely written and purposely misspelled, The New Zealand Herald reported today.

"Don't know if u ever tried P before but lots of Kiwis have and they cant get enough of it. its such awesomly mind-blowing stuff!" the letter said.

It also said the recipient's name came from "the guys at creativebank, their into P and looking 4 people to join them".

The agency's executive director, Marco Marinkovich, said in an apology email the letter was designed to shock.

"The intent to shock was deliberate and has reacted badly on seven of the 241 people we sent this card containing rock salt to," he said.

One unnamed recipient said the letter was disgusting, his firm would no longer deal with CreativeBank and had filed a complaint with police.

Mr Marinkovich said the letter was sent to support the Stellar Trust's campaign, "A P Free New Zealand".

http://www.stuff.co.nz/national/3198992/Apology-for-P-shock-campaign

 

[monstanoodle]

That's quite funny to be honest.

 

[Dragynfyr]

..I'm confused, what's P supposed to be?

 

[phr]

Methamphetamine.

 

[leigh12]

hahahahahaha thats mad

i wonder if any of em tried to smoke it

 

[juniortha3rd]

I dont get it......

Was this advertising agency (creativebank) just having fun and playing a prank or were they actually trying to put out an "anti drug" message to the people of New Zealand?

 

[drug_mentor]

This is pretty random, don't really get the point in what they were doing. Thanks for posting but in future please include a link to the article.

 

[Dragynfyr]

Methamphetamine.

An advertising agency which invited people to try the methamphetamine drug P

oh ok, I thought they were saying a new analog came out or something. It's like that article from a little while back that said 'the methamphetamine drug ecstacy', research iz gud

I bet the clients who got most pissed were the ones who crushed n railed some salt.

 

[cchatboy2002]

Id like to know whos bright idea this was... horrible marketing idea, not to mention very dangerous

 

[drunken_etard]

Thats pure jokes.

 

[slimvictor]

Funny story.
But I really don't see the point that the company was trying to make.

I also have a question about this:

"The intent to shock was deliberate and has reacted badly on seven of the 241 people we sent this card containing rock salt to," he said.

Is it just the dialect, or is this English impenetrable?
What reacted badly? (The intent to shock????)
What does it mean to "react badly on ... people"?

 

[static_mind]

seven of 241 who were sent this reacted badly (found it offensive)

seven of the people got angry.

 

[Transcendence]

I bet the other 234 recipients tried to snort the rock salt and were too embarrassed to express outrage.

 

[Sega420]

probably

 

[InternetMuse]

Sounds like a reasonably successful campaign then to me...how many other agencies have you heard of this week?

 

[Heroin Girl]

That's just bizarre. I'd like to know how many people tried it lol.

 

[allalong]

They're lucky that they didn't take this farther and end up with someone seriously harmed attempting to use the "drugs", followed by legal action against them.

 

[Sweet P]

Ha! This is hilarious. :D

..I'm confused, what's P supposed to be?

P stands for Pure. It's the street name for methamphetamine in New Zealand (usually high quality crystal meth).

 

[Dragynfyr]

ohhhhh kay, thanks ^ =)

never heard that one before

 

[FrostyMcFailure]

wtf? Someone please explain why & how.