Shnouzerpuff
Bluelighter
- Joined
- Aug 12, 2002
- Messages
- 2,827
The problem with running media campaigns for anti-drug or drink driving is that they are based on the same principles as advertising.
This is where the problem lies as advertising itself only aims to alter CHOICE and does not alter BEHAVIOR.
Someone will always buy a car, advertising just influences their decision on what type.
We will still buy a cola, but advertising influences whether it is Pepsi or Coke.
I think that getting people to physically do something out of the ordinary will take more than a flashy 30 second TVCommercial and a slogan.
This is where the problem lies as advertising itself only aims to alter CHOICE and does not alter BEHAVIOR.
Someone will always buy a car, advertising just influences their decision on what type.
We will still buy a cola, but advertising influences whether it is Pepsi or Coke.
I think that getting people to physically do something out of the ordinary will take more than a flashy 30 second TVCommercial and a slogan.