We used to do that with these candy cigarettes they sold. When we were 7 or 8, this was in the 70s… they sold candy cigarettes in packs. They had every brand mom and dad were smoking, slightly altered to be mildly amusing and to avoid lawsuits. The cigarette candy sucked, but they came in cool packs and were DRENCHED in very fine powdered sugar, and wrapped in wax paper, so you could mouth inhale the powdered sugar and exhale "smoke."
No one bought them for the candy. It sucked. We usually threw it out. Everyone got pissed off because that there wasn't enough powdered sugar in each smoke. The only reason anyone bought them was to "smoke" the powdered sugar. We all chucked the stick of candy after the "smoke" was gone. So I guess these kids are showing initiative.