Mr B summed it up nicely - and indeed named an EADD Friday Thread in its honour - but the article really is worth a read for sheer 8( factor, Karma. The sordid reality of what happens to the poor creatures concerned is pretty fucking disgusting obviously, but you kinda have to admire the imagination, creativity and "blue sky" ("yellow sand?") thinking involved.
More like A Midsummer Night's Dream. I played Oberon in a production of it in school, and started using the name online. It was already being used in the first place I tried it, so I ditched the "e" for the traditional "Gothic Y" and the rest is history.