Probably because of family members sharing her photo on drug forums without her consent, iirc
Seriously though, my late close friend would constantly post incriminating photos of us all at music festivals and stuff and then tag everyone in them. I'd ask her to take them down, and she'd get all pissy and say "you're an adult, people should accept you for who you are". And I was like bitch, my co-workers and boss are on Facebook. My grandma's on facebook. You don't get to decide what online exposure I have.