Crazy Anti-Drug Ad Tells Kids to Do Parkour Instead of Drugs

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Stop resisting!
http://stopthedrugwar.org/speakeasy/2012/feb/13/crazy_antidrug_ad_tells_kids_do

As I've discussed previously, Drug Czar is just one of the worst jobs you can have. You don't get to use cool weapons or go on missions or do anything exciting, ever. Your job is to convince adults that the drug war is good and convince young people that drug use is bad. It hasn't gone well for anyone, no, not at all.

If anybody needs a quick exhibit in why the government's anti-drug propaganda has become such a joke, you're in luck, because the Drug Czar's office continues to release some of the straight-up stupidest advertisements I've ever seen, and this is one of them right here:

[how do I embed video into this fucker?]

The message of this ad is, "Hey kids, don't do drugs. Jump from rooftops! It's better somehow." That's exactly what the message of this ad is, and it's the only message the ad even contains. If I am mistaken, if the message of this ad isn’t that leaping from dangerously high places is better for you than smoking marijuana or tripping on silly-pills, then please explain to me what it is that I don't understand about this.

As Pete Guither points out, it's all just a sad attempt by the Drug Czar's office to associate their messaging with something cool, and it's true that parkour is A) hip, and B) not drugs. But that's about as far as this idea gets before literally landing flat on its face. You see, parkour is, well, let's just say it's not a very good way for young people to avoid injuring themselves.

The very idea that the Drug Czar would endorse this particular pastime as an alternative to pot is incredible. Is it necessary for me to continue to pointing out that a lot of the people responsible for manufacturing anti-drug messaging in America are nothing more than professional drug war cheerleaders who don't have a clue what they're talking about, don't give a crap about the safety of children, and wouldn’t know where to begin even if they did?

We've come a long way from the days when the government warned everyone that taking drugs would make you go crazy and jump off a building. Now, our young people are being encouraged to jump off buildings in order to distract themselves from the alluring dangers of drugs. The whole thing is so pure in its irony, so perfectly and completely absurd, that it could come from only one source. The Drug Czar's advertisements pose a continuing threat to the safety of the nation's youth, and parents will have to take an active role in protecting their children from the dangers of ill-conceived anti-drug propaganda until these reckless messages are removed from the airwaves once and for all.

Update: In response to comments from parkour fans, I have zero problem with parkour and I think it's awesome when young people learn how to do cool backflips and stuff like that. It's just an unusual thing for the government to endorse. Given that the Drug Czar can see no safe way to use marijuana, I'm surprised he would have anything nice to say about jumping off buildings either. It's ironic, and more powerfully so if you're as familiar with the history of government anti-drug propaganda as I am. I'm sorry if, in my eagerness to make that point, I appeared to paint parkour in a negative light. If necessary, I would defend vigorously your right to do it, and I hope no one in the parkour community ever faces the kind of ruthless and systemic government persecution that responsible marijuana users have endured for decades.

Permission to Reprint: This article is licensed under a modified Creative Commons Attribution license.
 
Oh yeah I saw this commercial on tv a few days ago and went wtf.... I'm pretty sure a kid has more of a chance at dying when jumping across buildings and shit... than sitting at home and doing drugs.
 
Is this a US initiative? I'm not going to try to put into words how stupid this seems... so I won't. Anything I say will not do it justice.
 
*facepalm*

Socrates would weep at the state of logical thought commonly employed today. Tragic, really, that our own species be so generally ignorant, unreasonable, and barely capable of sustained AND consistently logical self-government.
 
Bottom-right corner for a moment: "Do not attempt. Professional stuntman".


That shit is fucking priceless =D
 
At the end of that ad they should show a group of kids smoking pot and laughing, then all the sudden they stop laughing and their heads all turn in the same direction. Then cut to the parkour kid walking by on crutches with a cast on his leg. Then cut back to the kids smoking pot and they all turn back to each other and start laughing again.
 
Parkour being an extrem sport will provide dopamine and endorphins so I suppose it can be drug like and it'll get the kids in good shape to run from the police if they do have drug problems, the ones that aren't reckless that is, the crazy one's will be weeded out.
 
I got an intense rush yesterday from a 7 mile run, but it was mainly because I was chased by a pitbull. Pitbulls are my anti-drug.
 
Parlour is pretty cool, but in no way safer than smoking some weed lol. Have you seen them crazy frenchmen on Youtube? I bet they smoke some real nice hash after all that adrenaline :)
 
Maybe they're working the angle that parkour only endangers you, but drug use also endangers families, society, etc. At least that's the standard response to comparing the risks of drugs to those of skydiving, bungee-jumping or other rushes.

Well until someone misses their rooftop jump and lands on a child.
 
Im pretty sure the video is trying to say I can Free Run/Jump off buildings because im a sober person.

Implying its better to do stupid shit while sober, instead of high :)
 
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