What I learned about leadership when I interviewed the biggest drug dealer in history

slimvictor

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"Darkness cannot be dissipated with more darkness.
Rick Ross sold about a billion dollars worth of crack cocaine during his "career."
BY JAMES ALTUCHER

We want you to come out here and interview "Freeway Rick Ross" on stage.

Who?

I was talking to Jayson Gaignard. I don't really know anything about anything so Jayson had to explain and then I looked up Rick. And then I got obsessed.

Rick Ross sold about a billion dollars worth of crack cocaine during his "career."

I read every book. I read his autobiography. I read about a dozen articles. I watched three documentaries.

I flew out to Jayson's Mastermind Talks in Napa Valley.

Seth Godin has great advice about speaking at conferences: If you speak at a conference either do it for free because you love it, or charge FULL RETAIL.

I flew out to Jayson's conference for free.

I was really nervous because I knew I had nothing at all in common with Rick. Maybe he would hate me. Some nerdy Jewish guy who thinks he knows everything.

I had written down about 100 questions but I knew I wouldn't look at my notes during the interview. I then rewrote them from memory. And then rewrote them again.

I knew the questions I rewrote the most were the ones that were probably most interesting to me.

There were many things I didn't care much about: politics, legal issues, the Iran-Contra situation (Rick was fooled by the CIA into providing drug profits to the Contras).

The rise of gang violence was an issue so, before the interview, I had lunch with Rick and asked about that.

He told me that while he was there, everyone worked for one cause: making money, and they knew that if homicide police came in then that would be the end of the money.

"There was less gang violence when I was in charge," he said, "because we were all getting rich".

We had a great interview that lasted an hour and the result will be on my podcast within the next few weeks.

cont at
http://boingboing.net/2015/05/22/what-i-learned-about-leadershi.html
 
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