U.S. - ‘Meth. We’re on It’: South Dakota’s Anti-Meth Campaign Raises Eyebrows

[S.J.B.]

‘Meth. We’re on It’: South Dakota’s Anti-Meth Campaign Raises Eyebrows
Mihir Zaveri
The New York Times
November 18th, 2019

South Dakota officials knew before they launched their new campaign against methamphetamine addiction that its tagline would provoke people.

But that was the point.

So when the tagline, “Meth. We’re on it,” was unveiled on Monday — on a new state website and alongside portraits of healthy South Dakotans on football fields and in coffee shops — the state’s leaders embraced the predictable social media blowback as a success.

Some people on Twitter wondered if South Dakota had, in its zeal, missed the double meaning. Others criticized it as tone deaf to the devastation methamphetamine has increasingly wrought on the state. Still others said the attempt to be clever had fallen flat.

“Hey Twitter, the whole point of this ad campaign is to raise awareness,” Gov. Kristi Noem of South Dakota said in response. “So I think that’s working … #thanks #MethWeAreOnIt.”

Read the full story here.

 

[LucidSDreamr]

LOL they trademarked it too. I would like to point out that the advertising agency that made up this campaign was paid 500 K by state government. About half of the money which was supposed to go towards fighting addiction.

...its shit like that that makes me want to become a conservative. Everything the government does with our tax money is funnel it to some millionaire instead of using it to improve society like its supposed to be used. I'm honestly half way there if they would just drop the religious ideology and bigotry shit i'd switch over at this point.

 

[Tubbs]

South dakota is an overwhelmingly red state..... conservative or liberal, not much difference when you look at it

 

[LucidSDreamr]

^ yes they both just give the money to rich friends instead of what the money was intended for. All the more reason to pay as little taxes as possible because you've lost faith that the government will use it intended.