peaked
Bluelighter
- Joined
- Jan 22, 2004
- Messages
- 711
As most are well aware, the vast majority of anti-drug related media from both the government and mainstream publications tend to be completely absurd. Sensationalist claims, blatant misinformation, discrimination - you name it, they've got it covered.
I was slightly surprised then, to see a semblance of logic in the latest drug driving campaign from the Motor Accident Commission here in South Australia. The ads are clever, but also very precise in countering the common arguments people use to justify driving on drugs. Not only that, but they manage to carefully avoid condemning drug use in general, instead solely focusing on those who drive while intoxicated.
The advertisements in question are as follows.
Radio ad: The Pilot
http://www.mac.sa.gov.au/popup/radio_campaign.php?id=154
Radio ad: The Surgeon
http://www.mac.sa.gov.au/popup/radio_campaign.php?id=153
TV ad:
http://www.youtube.com/watch?v=tfkA_bMgAP0&feature=player_embedded
I'd like to get the opinions from some fellow users on this. Is this a rare case of a campaign done right, or do you feel it is still going to be ineffective at what it's trying to achieve? If the latter, what do you think would be a more effective method? Is it going to have any effect on your driving habits? Did the humor mask the serious nature of the issue?
What are your thoughts?
I was slightly surprised then, to see a semblance of logic in the latest drug driving campaign from the Motor Accident Commission here in South Australia. The ads are clever, but also very precise in countering the common arguments people use to justify driving on drugs. Not only that, but they manage to carefully avoid condemning drug use in general, instead solely focusing on those who drive while intoxicated.
The advertisements in question are as follows.
Radio ad: The Pilot
http://www.mac.sa.gov.au/popup/radio_campaign.php?id=154
Radio ad: The Surgeon
http://www.mac.sa.gov.au/popup/radio_campaign.php?id=153
TV ad:
http://www.youtube.com/watch?v=tfkA_bMgAP0&feature=player_embedded
I'd like to get the opinions from some fellow users on this. Is this a rare case of a campaign done right, or do you feel it is still going to be ineffective at what it's trying to achieve? If the latter, what do you think would be a more effective method? Is it going to have any effect on your driving habits? Did the humor mask the serious nature of the issue?
What are your thoughts?
