Cosmic Mist
Bluelighter
- Joined
- Dec 24, 2002
- Messages
- 1,510
Ok, i'm sure you have all recently noticed the flood of new lollies, chocolates,chips, and drinks to the already bountiful snack food market in the more recent past.
WHat i want to know why have these corporations suddenly chosen to overwhelm us with such combinations of food product??
I mean honestly - you now have chips that taste like meat pies; Chocolate with three flavours in it at once; Wafer-chocolate with 4 formats, with and with out caramel. You can buy cherry ripes in block, bar, or ball format, and you can now buy 9 different varieties of Coka Cola.
I understand the idea of trying to expend mature markets, and recapturing lost consumers. I realise that market penetration for these companies is now largely impossible without such proliferation - i have done a bit of marketing in my time.
What i want to know is why it has all suddenly started in the last year or so? And How it is that different corporation such as Smith's Chips, Cadbury's and Coke all decided to do it at almost the same time??
Finally, what do you think of it? Love it? Hate it? Why?
WHat i want to know why have these corporations suddenly chosen to overwhelm us with such combinations of food product??
I mean honestly - you now have chips that taste like meat pies; Chocolate with three flavours in it at once; Wafer-chocolate with 4 formats, with and with out caramel. You can buy cherry ripes in block, bar, or ball format, and you can now buy 9 different varieties of Coka Cola.
I understand the idea of trying to expend mature markets, and recapturing lost consumers. I realise that market penetration for these companies is now largely impossible without such proliferation - i have done a bit of marketing in my time.
What i want to know is why it has all suddenly started in the last year or so? And How it is that different corporation such as Smith's Chips, Cadbury's and Coke all decided to do it at almost the same time??
Finally, what do you think of it? Love it? Hate it? Why?