You're touching upon a 'personal' bias, something I fully accept and in fact appreciate about human beings. Nobody has the same experience through life, it shapes their views and expectations, their understanding and interpretation of others. Personal bias exists and should be welcomed to the degree that by sharing it helps us understand a fuller picture. This is not intended to say that bias that harms or hinders others (racism) should be welcomed, but should at least be understood to see how it fits into the overall cultural expectations and norms, and if it should be nurtured or nipped.
Media bias, however, is not a personal view - it is a corporate one. By extending beyond an individual to a corporate entity, there are expectations that arise with the surrounding society and culture. I say 'media' but I think more directly of 'news' when I say it. News is supposed to present to you what happened, so you can grasp it, interpret it, and decide for yourself what it means to you, to society at large. News is 'something happened'. Opinion is 'here is what I think about what happened', which I still hold to be an individual right...but now 'news' companies have shifted to voicing their opinion as what happened, saving the average person the effort of understanding the full context or forming any sort of meaning about it. This is what upsets me so about 'Media Bias'.
I could extend it further, as movies and television programs (moreso than movies, most likely) have the expectation of entertaining us as a primary goal, and educating us in some cases. However, we've seen over the years a steady infusion of not just situations (plot, storyline....events that happened) but a focus on the individuals, moreso what they thought and felt of what happened, and even going so far as to get 'preachy' to the audience on what they should think or feel on what happened. It's likely that those aspects have always been in media, and I was simply too immature to grasp the overt messaging. But now, I see it more, and it bothers me more.
I think your position is understandable and one I run into pretty consistently. I guess my problem with it though perhaps hinges pretty heavily on this notion of the news being objective or trying to be if we reasonably recognize human fallibility. I think we've come to this position, especially if you are a US Citizen (Sorry TLB, I don't remember where you are from, its been too long!) following investigative journalism surrounding Watergate or the Pentagon papers. However, I think that objectivity is fairly ahistoric. Newspapers and journals in this country and many others have until the recent period been rags for various interests and of course yellow journalism to sell sensation, rather than news. My point being is that the investigative, objective journalism period is the oddity. Journalism even during the most objective periods was just as often used as propaganda for the government.
That is to say that I think your point about media bias being a corporate view is exactly correct but I think that decision to be biased is perhaps the norm, rather than exception. We can pick on Fox News (and boy do I) but almost every corporate owned journalistic outlet carries the biggest bias of supporting their advertising and the demographic group the advertising is aimed at. I also think this is a function of capitalism. Everything is for sale. So is our news.
Likewise.
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There is something how social media overall is treated legally, though I can't recall the specifics. There is a balance between being a privately owned entity able to set it's own standards and rules for acceptance VS a public platform equivalent to a street corner where anyone can shout about what interests them. I'll have to go look for the article or reference, as it is frustrating me not to be able to articulate this effectively, but it comes down to something like the difference between a public internet forum (like BL) vs a ubiquitous monopoly (like FB or twitter). If we make a rule that nobody can say the word "Bandit", we are free to enforce that rule on our platform, mostly because there are a thousand other platforms where people CAN go and say the word "Bandit" with an equivalent social reach. More to the point, if we ban a person from our site, they have other ways of speaking and being heard by the audience they wish to reach.
However, when a giant like FB or twitter, if they censor a word (or more relevantly choose to censor certain views or content) they are THE global entity for such content and are effectively shaping the world's ability to hear all voices, to get information and form individual opinions on the content. They are in effect shaping the message, controlling it. Much worse, when they ban someone they are choosing who can be heard according to their own arbitrary standards. Who is to say they can't silence you next? This is the balance between being just another outlet, able to control the content of your members without impacting the world at large VS controlling what the world hears, sees, and thinks.
Given my growing up with BL and our BLUA holding out that 'we reserve the right to do whatever the fk we want', I have a huge amount of respect and support for FB and twitter being able to do the same. However, I struggle to accept them silencing someone for having a voice they don't agree with...but a lot of people do agree with. This leaves me in the conundrum of not knowing exactly where I stand on the mega-social companies having judicial independence of their content, they reach too many people to have that control, but they also shouldn't be overrun simply because they are so successful.
Oh see now this is a big issue of mine. I think, and some will absolutely disagree with me, but Facebook and Twitter aren't necessarily "just" social media companies. They are either media companies that should be subject to certain rules or they should be treated as public utilities and either regulated or nationalized, and should absolutely be broken up for being outright monopolies. I think their size is a danger to the political discourse in America.