studies have shown that when patience were told a certain drug (lets say heroine) was just "sugar" and that they would only feel a placebo affect if anything at all. at the end of the trial almost 70% of the patients actually felt similar effects as if they took the real drug...ill look for the link on this study.
placebo button is an unexplainable phenomenon..kinda like "LIFE in general"
^ True. Lots of studies like that, on lots of drugs. Most famous are "alcohol expectancy" studies. In one standard design the researchers set up a bar and give subjects either vodka tonics or just tonics, telling both they are drinking alcohol. Lo & behold, the tonic-only drinkers act drunk, too, because they believe the drink will make them so. Best demonstration of placebo effects ever!