phr
Bluelighter
Fox to Run Teen Drug Ad During Super Bowl
John Consoli
Media Week
1.24.08
The White House Office of National Drug Control Policy will launch its first major national TV ad campaign to educate parents about teen prescription drug abuse by running an ad during the Feb. 3 Super Bowl telecast on Fox.
The entire campaign will include broadcast, print and online ads, which were put together in conjunction with the Partnership for a Drug Free America and created on a pro bono basis by media agency Draftfcb.
The campaign will involve $14 million in ad spending by the government, and the media will donate another $16 million.
Link!
John Consoli
Media Week
1.24.08
The White House Office of National Drug Control Policy will launch its first major national TV ad campaign to educate parents about teen prescription drug abuse by running an ad during the Feb. 3 Super Bowl telecast on Fox.
The entire campaign will include broadcast, print and online ads, which were put together in conjunction with the Partnership for a Drug Free America and created on a pro bono basis by media agency Draftfcb.
The campaign will involve $14 million in ad spending by the government, and the media will donate another $16 million.
Link!