he probably was just being a drunken arsehole and someone said "i'm going to tell max clifford you're a drunken arsehole" or something like that. He probably said ooh don't tell max clifford. they tooed and froed and decided to come up with the story so that he didn't look like a drunken arsehole and the person got their cash for their weak story.
I'd love to have a shit story to sell to the papers. Not about myself, about some minor sleb or something. Anyone got any hints on how to get a shit story about people?
Actually, I think you can just ring bizarre and say "guess who I saw buying a kebab" and they say "really, buying a kebab, that's gotta be worth an inch" anon caller says "and £50 to me of course"
as long as it is not something libelous I think you can just tell them some sort of shit for a few quid. I'll put it on my long to do list