NORML to launch particularly aggressive ad campaign on 4/20

amor fati

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First-Ever Nationwide Pro-Marijuana TV Ad Campaign Is Launched in Conjunction with ‘4/20′
Mon, 20 Apr 2009 04:21:41 By: Allen St. Pierre, NORML Executive Director

Boulder, Colorado: I have every reason to believe that ‘4/20′ in 2009 will be the biggest and most momentous one to date as NORML launches 7,770 nationwide TV ads that advocate for cannabis law reform; NORML expects record numbers of supporters to join the organization for the celebratory one-day price of $4.20 because, I believe, there is a palpable zeitgeist in America right now favoring reform; the Obama administration appears amenable to some cannabis law reforms in ways that no prior president since Jimmy Carter has embraced; and lastly, with NORML’s nearly 600,000 ‘friends’ on Facebook and nearly 67,000 MySpace, more Americans than ever before who are keen on cannabis can create a viral effect that benefits reform.

Here in Boulder between 10,000-15,000 students and activists are expected to celebrate in what has become the biggest 4/20 event in the world.

Heck, the New York Times has already posted a profile of 4/20 for today’s paper, where they came yesterday for interview and photos to the University of Colorado at Boulder’s National Marijuana Forum. This portends well to what will be an insane day in the media for pro-reform groups like NORML (I’ve already got 35 interviews scheduled…) as I was also asked to pen an essay for National Public Radio’s All Things Considered that I assume will be published today.

I dare say we as a country are finally ‘getting it’ regarding the clear and obvious need to reform our misguided cannabis laws.

Thanks to the hundreds of NORML supporters who donated what they could to buy ad time to launch a timely 4/20 ad campaign, you’re the green that keeps NORML all grassroots, all of the time!

Have an enjoyable and safe 4/20 from the staff of NORML!

link
 
OK thats weird. I had an idea in my head about an advert and it was almost IDENTICAL to that link above.

Dam. I should go into marketing xP ahaha
 
April 20th is Adolf Hitler's birthday. Instead they should have done it on April 19th which is the 66th anniversary of LSD discoverer Albert Hoffman's first LSD trip.
 
Is there any reliable evidence for why 4/20 became associated with cannabis?
I don't know about reliable... But the story goes that it was the meeting time for a bunch of teenagers, in CA I believe, at which time they would smoke. I don't think I've ever heard of how that apparently perpetuated to what it is today, but it's the common story given when people ask about the association between the two.
 
Speaking of LSD & why 4/20 became associated.. I read an article attributing 420 to a group of 70s teens known as the wall-do's who are down corporate slaves which then spread through garcia & the grateful dead too all over USA & was later referenced by high times & has been a piece of stoner pop culture ever since.
 
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