It's all social engineering, if you cannot see it, then you're a victim of our times.
This is NOT a problem in Europe, but surely is a problem in most places in the World
If you're a Primer Minister you're not a normal person. Do you think that most people that end up in high places regarding international relationships like embassies need to study years and years about protocol for no reason??
If you work in a place where you need to represent your country, instead of someone else, as an example, as a leader, then you don't count on your opinions about how things are, neither you can count on how your cultural surroundings (Europe cultural values) are.
So then, you think Finland would be respected by asian, african or middle eastern countries that have totally different cultural backgrounds? If you cannot see that there's a cultural gap and that gap must be observed in terms of protocol when you're in such place, then man, you don't see how the world works.