EDIT: Apparently from some new info I have on it, the compound being sold is the racemate. I wonder how that will change the effects profile, if there is any recreational effects from this at all...
I'd like to know how you found out it is the racemate? Emailing the owners (for me) has been abolutely worthless, they never seem to answer my emails, which makes me think that this claim is a rumour.
However, having said that, normal cocaine is fairly clumpy whereas this product is a fine crystal. This is probably due to oils and extra alkaloidal content in normal cocaine though.
Also the picture they have on the website clearly shows the R enantiomer, not the S enantiomer isomer, and from personal knowledge I can tell you, it's definitely more potent than normal cocaine, the crystals alone, in comparison to coke, show this, as a similar amount of cocaine (unweighed) would have a much higher mass than the reverse ester, again, due to the leftover oils present in extracted cocaine. It's like comparing eyeballed crystal MDMA to powdered MDMA.
Also if it is another compound mixed with a local anaesthetic; the anaesthetic is too weak to feel and that other compound is absolutely incredible and I think we would have heard more about it by now. I vaguely remember someone saying 4-FMC is very similar to cocaine but the dosage is a lot higher. It could also be RTI-126, as it's most similar to cocaine and 5x the potency but it has a very short duration of action, unlike this compound.
From the MSDS, it shows a molecular weight of 303.14g/mol and cocaine is 303.356g/mol so I had a quick google and found that there isn't much besides REC that holds that weight. Then again, could they just be making it up?