Future Entertainment.

Dear All
I just thought i would have one more say before i head off to NZ for the last Perfecto Show which i am warming up for Oakey which i am quiet proud off , i have been doing this stuff for many years there were times when i lost so much many taking a risk on the underground i had to sell all i owned and live like shit for years i hasent all been roses and big events uno!even when i had clubs such as pure and did the first ever raves such as biology and enjoy and boom many years ago people who said it was ground breaking and all that its not true its only what it is we are all responsable for the way the scene has progressed every bit of music we buy every dj mix cd we buy every dj we support for god sake madison avenue cleaned up at the aria's doesnt that show you the big picture is it is all becoming commercial wheather you like it or not , the only thing you can do is try and enjoy your own space everybody is entiltiled to that at least, dont bag things for the rest of your days learn to live with it and you will find you will enjoy this big world of dance music a whole lot better .i hope i havent offended to many people like so many have affended me just for trying to do my job as well as i can !! By the way Oakey thought this was the best ever scene and country in the world.
Mark James
Future Entertainment.

First things first, welcome to Bluelight!!!!
*Shakes Mark's hand*
Buuuuuuuuut..
You still haven't answered my question.
Whats the deal with the lineup for Summadayze????
You say that it is getting commercial and this is the way of the world. Well i'd say thats the case no thanks to you, your not exactly regulating it.
'If you are to expand you must cater for demand'.. Spoken like a true developer with the intent of milking the scene for all its worth.
You say its value for money, can you please elaborate on that...
Welcome2000: $10 for parking, there's around $50,000 right there. Now i haven't got the claws out, i'm just curious know where this money goes.
I'd be very interested in knowing how much it's costing you to bring Sasha and Digweed out. (mind you, i dont expect you to tell me, hehe.)
Madison avenue???? Who cares, i would say they are seperate from this and from that, it sounds like you have the intention of integrating the two.
If thats the case, i really believe it wont work well at all.
Now it might seem to you that i'm getting on i'm high horse about it, but no, just asking some questions i've been pondering for a while now.
In terms of marketing it all, you've done it well and i applaude you. You've definitely played your cards right and got a strangle hold on the australian scene but your also choking the life out of other smaller clubs and events who make the scene what it is today.
But hey, i do admit that some this has to do with my own musical taste, clubby house music isn't exactly my thing.
Good music is one thing, but the atmosphere makes up 50% of enjoyment.
Hey here's something i've wanted to know, does it cost much to get a permit to hold events at the docks?
I'm not going all out saying your ripping us off, but it does come across as a bit high but i guess i'm just trying to understand.
HHeeeeeelp me!
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expectation is a killer...
[This message has been edited by Orion (edited 11 November 2000).]

Personally, I don't think $120 for a ticket on NYE, to see Sasha and Digweed and other great acts is that bad, considering things are more expensive to hire on NYE not to mention staffing, I do however disapprove of the extra $10 to pay for parking.
I remember talking to an English guy at Two Tribes who couldn't believe that it was only $70 I think to see such and outstanding lineup when over there it would have cost at least $300 (according to him).
The way I justify the money I spend on a ticket is like this, Ricky Martin was here not long ago and a ticket to see him was about $80 I think, $80 for 2 hours that is. We payed $70 too see 7 or so of the worlds greatest DJs at Two Tribes for 10 hours. That's the analogy I use to my friends who can't justify the money for a ticket.
As for the commercialism of it, I think the more people get away from the clubs like QBH and experience new things and hear new music the more the public will except it. Good on the people who come instead of going to Heat or the like of a Saturday, and who cares if they're wearing there high heel shoes with short skirts and tight tops, as long as they're having a good time and not making my night bad.
As for the response that Orion got, it's a shame whom ever it came from, but we can let bygons be bygons I'm sure.
The real question we should be asking Mr James is, is he willing to explore the option of having a pill testing tent at Future raves and support harm minimisation. I know when I saw a young girl being taken away on a stretcher at Oakenfold is, I wish we could have tested her pill or whatever she had and given her some advice. So how about it Mr James what do you say?

we have released the summadayze line up 2 weeks ago in a email out and in press ,the full line up will be posted on our site monday.
we do not have the "car park" its private docklands stuff , for nye we are in plans to pay them out in full and have free parking we are just as outraged at the price to park as well belive me.
What do you mean im chocking the life out of clubs ect i do clubs as well and survive ok its hard out there thats the way it is world wide .I know you dont give a toss about the Madison Aves of the world maybe you should it things like this that open doors for underground artist to break through every one needs money to buy equipment to make music uno everyone needs a break at one stage or another .Sorry cant tell you any costs if you would like to contact me personally see what i can do.
Magoo "good point" shall look into it will keep all posted will try my best to do that.Must check all legals before i can commit.
Mark James.

Um dont mean to be rude but...more constructive criticism..in the other thread, you said it costs "over 1.5 million" to organise welcome 2001.
anyway, heres a bit of maths for ya:
1 500 000/ 110 = 13 636
You are going to need at least 13 636 people to break even..perhaps more..because it costs "over 1.5 million."
Wow. Thats a lot of people. It is a risky business. Risky if you play it that way.
i really dont mean to be rude and critical...but do you really think that many people will come, or even more, to make a profit? or this 1.5 million is something you have made up to justify the pricing?
Also, for that many people to go to Welcome 2001, you need the same numbers as Two Tribes or Welcome 2000. Now from what I remember, almost everyone I knew went to those events.
BUT NO ONE I KNOW IS GOING TO Welcome 2001. So it is possible welcome 2001 will be a flop. I guess thats my simple conclusion.
My whole point in all of this is that being a business man you are, please be careful with
the risks you take.
There is always limit on what people will be willing to pay no matter how good the event is...and at the moment, no one I know is willing to pay $110...and I am not lying about this to add weight to my argument either.
Good Luck with your event.

Pringles>
Hey, yeah $110 per ticket, but what about all the other crap that is sold at these things...water ($5 a pop), grog, glow sticks, chuppa chups, all that shit! That is where the money is to be made!! Sell off 30 cent bottles of water for $5 to a few thousand hot, sweaty thirsty ravers an you get yous 1.5 million pretty quickly!
Also, I dunno about this specific instance, but at mobile home at bondi last year ($125, but a top night, and well worth it in my book!) you had to buy drink tickets and then cash them in as you needed them! That ment at the end of the night, you where left with $20 of worthless tickets, because it was too much of a hassle to stop dancing and wade through the sea of people to cash them in!! (my fault, but I know I wasn't the only one!)
I think we are going to have to put this one down to personal taste! For some people, it is great, others, not so much! If you aren't into these big ticket (big money!!) events, don't go! And if no one goes, they won't be around to bother you in the future!
Those are my thoughts anyway...
P.S.
Magoo! Yay the pill testing!!
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BOYAKASHA!!!

ok point taken...
i have seen how hard it can be, i think it also depends on what type of music genre u play that depends on how easy it is to break into the scene.
with the car park thing, if thats the case then fair enough. I can see that happening when you think about it.
with the 'Fuck Off' reply thing. I didn't think that was you, your not stupid.
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expectation is a killer...
[This message has been edited by Orion (edited 12 November 2000).]

Hopefully the trains will run for free again on NYE. Spencer St Station is not that far to walk to the docks from (maybe in the morning though!). There will be that many people in and around the city that night that you probably wouldn't want your car anyway.
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And the book says, we may be through with the past, but the past ain't through with us.

Hell how stupid of me to not think about the other costs. Dammit. Oh well.
It is big money stuff isnt it. And I dont have big money. Nor do my friends.
So there will be a limit on how much people will pay. I guess Welcome 2001 will be the test to that. And I guess, from word of mouth, people arent accepting this ridiculous price. No matter who is playing the night.

All very interesting.
No matter what is said, it is all still numbers through the door. Why else would these big production companies plaster posters throughout every suburb in Melbourne? It's not a matter of a good crowd anymore - more a matter of the size of a crowd.
And the act of making DJs/live acts sign up to a certain production company absolutely SUCKS ARSE. And we know it happens - don't deny it. Why else do we only see Adam Beyer, Gaetano Parisio and Marco Carola at Hardware gigs? 1 word - contracts
This is why Chris Liberator RULES. He doesn't sign any fucken contracts. He comes over here, DJs ANYWHERE (as long as it is underground) and goes back home. More DJs with this "fuck you" attitude are needed - it has to be for the love of the music.
One other thing. Why do we have to pay for DJs we don't want to see? I'm a Techno head, and I want to see Techno. Why do I have to pay $120 on NYE to see SLS, Hawtin and Krome? I'm not interested in any of the other acts. Why not have 2 seperate parties?
Give me a small, intimate underground/club rave ANY TIME over a big production warehouse rave...

yeh Welcome 2001 is overpriced but on NYE what isn't?? i just checked out the FE site and i'm glad to hear that Two Tribes 2001 which i will be celebrating my b'day at, that it starts at 2pm and goes till 10am the next day.
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Bars.

Hey, look at all the fuss new years has caused...
Here's a comparison for you ... we had invites to a pub to celebrate nye. Free food and limited drinks - $100 a pop. That doesn't include the suit hire (it's black tie), so add another $100 for that. $200 to get pissed on nye. Makes Welcome 2001 look like great value (we declined the invite )
I guess it comes down to the type of event you like to go to. If you like small underground events then dont go to the docks - Come On Sunny Side!!! However if you like the huge crowd atmosphere then the docks may be your thing.
It's just a shame that the DJ's dont play more underground gigs when they are in town. I guess the promotors have to protect their business.
Have fun wherever you are on nye

Dan: i dont think that two parties would be such a good idea, many people have a wide range of tastes when it comes to DJs, and big parties offer a fantastic opportunity to see several large acts in one night. i still think the parties are over priced, two tribes this year was around 13 thousand punters through the gates, and guarenteed that after all the hype that followed welcome 2000, that W2001 will pull 13 thousand easily. FE are going to make an absolute killing on the night in question.
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"DJs are like shamans, forging musical paths to other realms....."

Dustoff: True. But most of the time the DJ line-up is scheduled so that you can't see all the DJ's you want to anyway!
You end up spending half your time running between sheds. (And ferris wheels!)
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...the currency man.

Nothing wrong with running!!
I mean if it weren't for variety playing at the same time, how could i possibly keep my fickle nature happy?? - and the need to keep movng cause of the ants in my pants...ok so that was the speed - but i just lurrrrve variety!!
(hey i love it so much i had to stop at Oakenfold and boggie to the music coming from the dogem cars too!!!)
But i do agree, Dan, that its nice when one big name plays somewhere - you can listen to every beat they play... without thinkin that you are missing out on something..

Sorry....I've been following this thread for a while and I think that each side has a valid point!!!
As Mark said: The scene is becoming more and more commercialised and more main stream with more and more people getting involved, more and more people running parties and more and more money being spent!!! That's how shit works!!! Look at the pub/band scene. In melbourne about 5 years ago there were a billion fantastic bands playing pubs week in week out and never getting anywhere, but the same old same old (barnesy, farnsy, etc etc) were making all the cash.
Now the pub/band scene is nowhere near as huge as it once was. Fair enough, there are still heaps of great bands out there that never get anywhere, ever. But they keep going for the love of what they do.
I also agree with Mark's point that you should pick your parties, go to them, have a good time and who gives a fuck about whatever else is going on that nite. Whether it's commercial or not, or big or not, or expensive or not, if you don't like what is on, don't fucking go!!!!!
BUT, from the other side of the coin, it seems ridiculous that we should have to pay the large amount of money for a night out on NYE, and as a punter it is annoying, very annoying!! But hey - would you put up $1.5 million (which is the correct figure btw!!) to put on a NYE party with no guarantees of numbers?????? I sure as hell wouldn't!!!
Don't you think it takes rather a large pair of nuts to put that much on the line????
As punters we see that we are paying $120 just to get into a huge production that seems superfluous to the music, but the average Joe fucking Blow off the street doesn't give a fuck about the music - they are going to get fucked up and that's the end of the story.
Make your decisions, go with them and be happy with them. These guys run a business and what is the point of running a business - to go broke - I think not!!!
If you don't like it then don't go!!
Simple as that!!
Sorry to be brutal - but lets all build a bridge and get on with enjoying ourselves - coz that's what it's all about innit???
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Carola's humblest servant
VaN d

exactly - van diemen - i dont like it and i dont go. simple as that.

Make yourself happy. If you do not like it, then FUCK OFF. (sorry)
People do not seem to be accepting the current trends, especially when it comes to the dance scene.
Accept your surroundings, the corporations, money making, different people, changing environment.
It makes we wonder how you people see the world if you cannot accept the current trend in Techno music.
I for one appreciate the job these people do, they (as Van said) put their balls on the line, to bring us the best possible acts from around the globe, with the best possible environment, security, and facilities that they can provide.
An observation, there is always underground, as there is mainstream. I happen to like where music is going, and things get popular, and old, new, innovative music is born. I anticipate the future of music and hope to be a part of it in the year to come.
I can not wait to see Cari, i have been waiting years, and like others, all other factors like money, people, parking, are obsolete as i want to see my favourite techno composer.
Each to their own, personally i go for the music. If there is no Acts worth my money, i do not go, like Gatecrasher for example. I had no problem missing out on that one.
If you have not been there, and done that, then who are you to say?
Who of you have run a major party?
Keep the hard work up Mark. Thankyou from me.
PS - Two Tribes was the best party i have been two, mainly due to the great international line-up in the Hardware room.

MikeySammy: Once again you astound with your insight!!!!
Perfect plan to relieve yourself of the stress of thiking about something that doesn't concern you!!
If you don't want it to
Good to see people don't give a shit when they don't need to
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Carola's humblest servant
VaN d

Well it feels good to come back from a ball breaking tour to find some support on this site ,we cant please everyone and dont try try to we just try and put together the best line ups possible which im doing now at 1am with OS agents for Two Tribes which i do every night of the week after working in the office all day .Again Oakey as all major artists was blown away with Melb as to how diverse it was all types of people coming together for one common ground the love a dance and eletronic music some thing i have been working on all my god damm life to promote wheater it be djing making music or promoting ,so belive me people there is light at the end of the tunnel and the people who just bag and bag end up finding something else to do with them selves as they dont really have the passion the people who are in it for the love of the muscic pass on throught generation it all keeps going on uno has done for a very very long time.
cheers.
Mark James.