Cheers man, I don't get what RUFUS does exactly though? I've used it a million times but still went through setting up IIRC, or it just used OOBE (which there are scripts to disable on my digital life) - fully intend to disable OOBE and anything but a local account.
the feature was added in v3.20 -

Rufus 3.20 is out with automatic local account creation, and more for Windows 11
Following a brief testing period, Rufus 3.20 stable is now available for all users. The latest release adds the option to create a local account and copy regional Windows settings.

when you start to burn the image, it pops up a prompt to disable/bypass some features, it doesn't specifically mention OOBE but if you select all options it will remove the wizard and boot straight to desktop with the pre-configured local account.
Quick question - can you reuse the same ISO over and over again, and for other systems? It's just I'm sure I read something by MS a while back that said to use a different one as the security ID would be the same otherwise, or something.
i guess it depends on where you get the ISO from, i just get them off the servers at work so there's no registration or tracking of any kind. i don't even bother registering with a key, doesn't seem to really affect functionality. what's funny is you can easily do it now with massgravel, which is hosted on github, which is owned by microsoft.