Yes, there is merit in what you say and I agree, however it is just a meme as you say and underneath the simplistic message of a few examples of individuals speaking in a hateful way as public figures are scores of others who dont bother being the fine upstanding communicators they claim to be.
Pretty much everyone I know of and stay in touch with have totally lost their shit and behaved far worse than the annoying sarcastic anti sjw brigade of recent past. It's awful to see and I scroll on by to not get promptly shat upon should I speak out.
Stupid facebook man!