The difference in color is associated with the age of the plant. From what I've read, white leaves are harvested from the youngest plants, green are older, and red are the oldest. So it's all from the same plant. The proposed theory on it is that as the plant ages, the alkaloid composition changes. Why this is, I'm not sure.
Correct me if I'm wrong, but I was under the impression that the process that occurs will stay the same for WGR leaves, assuming we're talking about a single company exporting their goods. There may be variation but I've always heard processing defined in terms of natural (WGR) vs artificial (YG). So in my mind, the only major difference in processing is seen in the yellow/gold strains which are left out to oxidize in the sun before they're processed in the same way as WGR leaves. One reason why it may be harder to discern why different colors feel different is because different harvesters may have different age brackets that define the color so there may be overlap there; I'm not totally sure.
I think a more significant factor in effects is definitely the conditions in which the plant is grown. So buying strains from different countries will have more pronounced differences than the color from the same country. Buying any type of bali is almost a guaranteed quality strain for me. Thai is decent and I like Malay as well. Not too experienced with Indo strains but I enjoyed the one strain I did get from there. I also liked Borneo but that could be Malay or Indo or the third area which I'm forgetting.
Good on you for learning more about what you're selling! I agree, mitrogyna is quite an interesting plant and it's always fun learning more about why it makes me feel the way it does