Sorry, I guess that's American pop culture from the late 70's and early 80's.
I'm sure you've heard of Tootsie Pops, right? Standard round sucker with a Tootsie Roll blob in the center. Well, this one particular animated commercial had a kid asking a tortoise how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop. The tortoise sends him to Wise Old Owl (oops, I mixed up my pop icons...Woodsy Owl was "give a hoot, don't pollute," so drop the Woodsy part) who licked twice and then bit into the center and declared 3 licks was all it took. Kid looks saddened and incredulous and the commercial ends...
Dammit, all that explanation and no climax, no punchline, just this wretched...ennui...that...is fast...becoming...my...trademark...
*sigh*
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I can't stand the itching but I don't mind the swelling...