With the next wave of cannabis legalization looming, the business of pot is once again the business of mergers and acquisitions. If the last phase was all about production and distribution, this phase may be dominated by technology.
Specifically, vape pens.
They're among
a series of new products, including edibles, beverages and extracts, that will be for sale legally in Canada in mid-December.
Which explains why Canadian cannabis company Auxly Cannabis Group Inc. has teamed up with British tobacco giant Imperial Brands in a deal worth more than $120 million. Imperial gets a foothold in the cannabis market and Auxly gets exclusive access to Imperial's vape IP, technology and research.
The partnership "accelerates Auxly's plan to go heavily into the recreational market," said Auxly CEO Chuck Rifici. "Particularly, the vape category, which we think will be very large."
