bingalpaws
Bluelight Crew
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Boutiques replace brothels in red-light area of Amsterdam
Skimpy skirts and revealing tops are making way for designer gowns and luxury handbags in Amsterdam's red-light district as the area tries to ditch its seedy image.
Fifteen young Dutch designers opened stores in former brothels this weekend, displaying their creations in the tall windows where prostitutes recently sat touting for business.
"It is time for a change here," said Lodewijk Asscher, the deputy mayor of Amsterdam, at the launch of the city-backed fashion push. " Amsterdammers ought to able to feel proud of this area."
The city council is getting tough on the 800-year-old red-light district, pledging to stamp out crime and human trafficking by revoking the licences of suspect sex clubs and brothels – including some of the industry's best-known names.
The city paid €27m (£20m) to buy the buildings from businessman Charles Geerts last year. They had housed about a third of the windows where prostitutes beckon to customers and take them into a small adjoining room for sex.
Dubbed "Fat Charlie" by the Dutch press, Geerts' licences were revoked by the city on the accusation that his financial accounting lacked transparency. He was fighting that decision when the two sides decided to settle out of court.
By allowing the designers to occupy these former brothels for a year free of charge, the city council hopes to breathe new life into the area – and attract visitors who are more interested in shopping than sex.
But the Red Light Fashion project has angered local window prostitutes. " The women here fear it will affect their earnings because the shops will bring the kind of visitor who wants nothing to do with them," said Metje Blaak, of the sex workers' union.
Many in the tourist industry acknowledge that the red-light district – a warren of narrow alleys and canals lined with sex shops, peep shows and brothels – is as big an attraction as art museums and coffee shops where marijuana is smoked.
"They'd lose so much money if they shut it down," said Max, 25, an English tourist, who admitted the drugs and women had attracted him to Amsterdam.
The city's new policy is part of a wider trend in the Netherlands of tightening the laws that sanction coffee shops and prostitution. Under current plans as many as a third of all the sex windows and brothels could close.
Edwin Oudshoorn, 27, a fashion designer, told the first visitors to his shop that he hoped he could work side by side with the prostitutes. He has ripped out the neon lights and put up yellow wallpaper to display his womenswear collection.
"When I first came in here, it was disgusting, but within a week I made it my own," he said. "Now it is my little doll's house."
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