Advertising

[rm-rf]

watch "the greatest movie ever sold" for an interesting to see city (i forget which) which has banned all outdoor advertisements, like billboards.

. +1

 

[Portillo]

I'll just leave this here...

Good doc. Thanks.

 

[kaywholed]

 

[hiphophippy]

Adblock+stay at home all day every day=win

 

[panic in paradise]

^ I agree with L2R.

When you sell an exceptional product, you shouldn't need crazy ass advertisements to keep your products alive. Billboards, signs, paying millions to be a Superbowl commercial... What a joke.

Thats no joke, the production and design of a product is usually less then that of advertising storing and transporting.

If you designed a drink that contained the ingredients Chocolate, Grape, and Blueberry(CGBb) you would then have at your disposal numerous variables of drink mixtures, such as CBb, or CG, straight BB or Grape, etc maybe you get the idea. That is all able to be prepared as needed upon demand - yet there will be no public demand with out public knowledge, and so the product with the greater initial appeal, is most accessible, and the best price is going to be what naturally sells.

But, you wouldnt want to release each of these flavors at one time, once the blueberry drink begins to sell less after an eventual raise in price, a new drink, Grape is then released at a introductory price. Technology works much the same way, its like a carrot on a string type deal.

The companies starting out with exceptional products can not afford the advertisement and placements so they have to ask for more money, and often their product if truly original will more then likely be bought out and shut down or their concept demeaned or stolen.

Creating a company to act as a nemesis is also massively profitable, providing more option and the more you advertise one the more you can advertise the other.

 

[rangrz]

I agree with busty on the area of without some advertising, it would be very difficult for one to know what is available. You might say that brands of pop are displayed in every corner store and thus easy to see. But not all products are like that. What do you know about South African armored vehicles? Yeah, you don't happen upon them daily, and hence even for someone who is concerned with that type of product, its helpful that they do have trade shows and do send advertising and specifications to the interested parties.

When you sell an exceptional product, you shouldn't need crazy ass advertisements to keep your products alive. Billboards, signs, paying millions to be a Superbowl commercial... What a joke.

Are you familiar with any of Khrunichev Production's products?
.
.
.
.
.
.
They made the Saylut 7 space station and currently make the Proton heavy launch vehicle which carried parts of the ISS into space as well as placing satellites into geostationary orbit. Pretty exceptional product. Since it is not a product generally advertised to the public, most people are likely unaware of it. Not that it affects them much, but just to show even an exceptional product can be somewhat obscure.

So what if you are saturated with advertising? Are you that feeble minded that you can not sort filter and evaluate information rationally? If you really don't want or need a product, being informed of its existence and claimed properties should have no effect on making you want or need it. I have absolutely no need or want for tampons or denture adhesive, and seeing a tampax commercial or some wrinkly hag with her teeth in a jar extolling the virtues of polydent does not entice me to go buy them.

 

[modern buddha]

Thats no joke, the production and design of a product is usually less then that of advertising storing and transporting.

If you designed a drink that contained the ingredients Chocolate, Grape, and Blueberry(CGBb) you would then have at your disposal numerous variables of drink mixtures, such as CBb, or CG, straight BB or Grape, etc maybe you get the idea. That is all able to be prepared as needed upon demand - yet there will be no public demand with out public knowledge, and so the product with the greater initial appeal, is most accessible, and the best price is going to be what naturally sells.

But, you wouldnt want to release each of these flavors at one time, once the blueberry drink begins to sell less after an eventual raise in price, a new drink, Grape is then released at a introductory price. Technology works much the same way, its like a carrot on a string type deal.

The companies starting out with exceptional products can not afford the advertisement and placements so they have to ask for more money, and often their product if truly original will more then likely be bought out and shut down or their concept demeaned or stolen.

Creating a company to act as a nemesis is also massively profitable, providing more option and the more you advertise one the more you can advertise the other.

What about not fighting the power? Not everyone that's selling something is in it for competition or to get rich.

Advertisements these days are just promoting piece-of-crap industries and products that harm our bodies, harm our environments and harm our lives.

 

[shimazu]

I dont mind advertising if it is clever or informative but a lot of commercials these days are just stupid. Off the top of my head: That Flo chick from Progressive, anything by Geico, any car commercial, political ads, those call in the next 15 minute spots on tv, womens sports coverage (yeah I turned on espn to find out whos in the womens final four, give me a break), Verizon/AT&T ads, those Mac ads with Justin Long and the nerd guy (im a mac, and im a pc).

the point is, if I hear more clever advertising on a local sports radio station than big time TV broadcasters, something is wrong with Network TV

 

[SpinOutOfControl]

Not too many into my life.

 

[rangrz]

What about not fighting the power? Not everyone that's selling something is in it for competition or to get rich.

Advertisements these days are just promoting piece-of-crap industries and products that harm our bodies, harm our environments and harm our lives.

Because, the quality of life was much higher and the morbidity and mortality rates where so much lower in 1350.

 

[kaywholed]

Because, the quality of life was much higher and the morbidity and mortality rates where so much lower in 1350.

Technology has advanced at a great pace but society has not improved, we still suffer from the same human flaws of greed, murder, vice etc...

 

[modern buddha]

^ Took (some) of the words right out of my mouth.

 

[rangrz]

Technology has advanced at a great pace but society has not improved, we still suffer from the same human flaws of greed, murder, vice etc...

Somewhat less of it. And in any event, even they stayed the same, the advances that reduced the other types of suffering still make it better then it use to be.

 

[panic in paradise]

What about not fighting the power? Not everyone that's selling something is in it for competition or to get rich.

Advertisements these days are just promoting piece-of-crap industries and products that harm our bodies, harm our environments and harm our lives.

Of course there are companies that create products with all the best intentions, but as i tried to convey those products are going to cost more because of their production methods which can make all the difference, and many such entrepreneurs do make it. But they ordinarily cant reach the public on a large enough scale with their product, so eventually sooner or later it is easy for a large established corporation to either buy the new guy out, discredit them, or replicate what has them stand out and advertise the idea as their own.

There re trend watchers who look for this sort of thing. Being able to target your customer locally by appealing to regional tastes is also advantageous. A Coca-cola in Delaware will most likely not have the same ingredients as one would in Nevada.

_____________
lol
this is the one career i know id hit it hard with, but, its nasty business...thats why i've avoided this thread.

 

[modern buddha]

Of course there are companies that create products with all the best intentions, but as i tried to convey those products are going to cost more because of their production methods which can make all the difference, and many such entrepreneurs do make it. But they ordinarily cant reach the public on a large enough scale with their product, so eventually sooner or later it is easy for a large established corporation to either buy the new guy out, discredit them, or replicate what has them stand out and advertise the idea as their own.

There re trend watchers who look for this sort of thing. Being able to target your customer locally by appealing to regional tastes is also advantageous. A Coca-cola in Delaware will most likely not have the same ingredients as one would in Nevada.

_____________
lol
this is the one career i know id hit it hard with, but, its nasty business...thats why i've avoided this thread.

Legally, the ingredients have to be what's on the label, due to allergies and health-foodists.

They can change the percentages of each ingredient, as long as the weight of the ingredient doesn't sway higher or lower than another ingredient.

 

[MyDoorsAreOpen]

The targeting of children by advertisers is arguably unethical. Young children will believe anything you tell them. Children have nowhere near the critical thinking skills, worldly experience, or impulse control to know that they're being manipulated into wasting money, rather than having some crucial need met. Part of becoming a mature adult is learning that others (particularly people who don't know or care about you) often have selfish reasons for telling and offering you what they do. This does not exonerate liars and cheaters, but it does leave it up to you the beholder to investigate anything you hear before you buy into it. This can be learned quite readily on the playground, where the stakes are not real; I take issue with greedy corporate adults lining their wallets teaching kids this lesson the hard way. In short, advertisers should pick on someone their own size.

Advertising is just self-promotion. Graffiti is advertising -- of one dude/crew's artistic abilities, presence in the neighborhood, and above all, ballsiness. Public art is advertising -- of one institution's dedication to an idea or concept, and the fact that they have the money, space, and local clout to be able to enshrine it. The illuminated sign on a train station is advertising -- of the location of where you catch a train. All of us do things to promote ourselves and what we're all about. It's how we reach out to others and get them to help and join in, and make us less alone in what we do. The problem begins when someone or some group implies that they want to reach out, touch us, build a relationship, bridge the isolation of the human condition, yadda yadda, but really just wants our money or something else we've got. It's this that makes paid ads by corporations and politicians less innocent than graffiti writers or illuminated signs. The latter two make no promises, implicit or explicit, to their viewers.

I worry sometimes about the cutting-edge psychology that goes into paid advertising these days. The science of how to push someone's mental buttons to make them want something is only getting more sophisticated and harder to resist, especially for the less educated. Psychologists take no Hippocratic Oath -- there's nothing stopping a psych major up to his ears in school loans from manipulating kids to take refuge in Cocoa Puffs. One could counter that in a free market and a free country, there's nothing stopping me or anyone else from promulgating the opposite idea, that sugary breakfast cereals aren't healthy. And indeed I do my best to do just that. But I don't have the means to compete with the advertising budgets of big corporate food.

All you libertarians (classical liberals) who are against any and all censorship -- you do realize that in practice this defends big rich corporations' efforts to brainwash people, don't you? I can't imagine how shameless (both in content and placement location) advertising would become if most restrictions on it were lifted. I understand that the opposite situation -- complete central government control over who writes and posts anything -- is what's being avoided, and rightly so. But I think there's a happy medium, and those who target strangers with offers should be watched vigilantly.

 

[kaywholed]

The targeting of children by advertisers is arguably unethical.

Wrong. Children are impressionable and are an important market that needs to be feed by advertisers.

Advertisers and product makers need to create products that are good and healthy enough for every kid, rather than pimping sugarcrack.

 

[Shrooms00087]

Wouldn't ethics only be applicable to parents? Such as teaching them to save or not watch so much T.V. etc?