@tryptakid - I only just watched the footage. I found it pretty cringe-making. Donald Trump is not a good fit for selling the image Tesla has previously tried to associate with it's cars.
Apart from a house, a car is the most expensive purchace most people will ever make so they aren't just buying a car, they are buying into an entire lifestyle. An image. They want others to judge them in a positive light for what they choose to drive.
With the best will in the world, the brand Donald Trump is most famously associated with is McDonalds. I'm not attacking McDonalds. I'm sure their marketing team loved the fact that Donald Trump served their food in the Whitehouse, that he worked at a drive-thru as a photo-op and has repeatedly name-checked them as his favourite food.
But that is totally at odds with what any car buyer wants to be part of, even tangentially. I only know a little bit about marketing but one thing I was repeatedly told was that 'consistency of tone' is the foundational to building a brand,
This, this was a totally different tone, and I would suggest, not one compatible with increased percieved value of Tesla.
As others have mentioned, MAYBE Elon Musk is now in such a poor financial position that he's prepared to take a risk and see if it pays off? Maybe there are enough MAGA who will put aside image and buy purely from loyalty. I don't know. But I suggest it's not going to make anyone undecided actually choose to buy a Tesla if they were considering other options.
I DO have an honest question. Was Elon Musk attempting to use Donald Trump to sell Tesla and/or was Donald Trump attempting to use Tesla to make him appear more sophisticated? I ask because Elon looks and sounds REALLY uncomfortable. There is no sense of any rehersal or script. As always, Donald Trump extemporized on how wonderful all the cars were, but he isn't a man who uses scripts. However, he did SEEM to know exactly what to expect. Musk... sounded HORRIFIED.
Meanwhile, somewhere in London:
postimg.cc
I can't speak of the media elsewhere, but even the most right-leaning newspapers in the UK couldn't resist point out detail such as the specific model bought by Donald Trump has been subject to multiple recalls and *shock* Donald Trump won't actually be driving it. Apparently a staff member called 'Martin' is the lucky winner.