Novelty. Can be done, it's just a pain in the ass.
Be careful with the outer leaf once you flip the paper and it becomes the inner leaf. That thing likes to shred to pieces when I do this.... mainly because I don't know how to roll up without getting the outer leaf moist enough to stick, and when it's that damp it's also liable to rip apart the second you get your tree on it.
They don't smoke any better than a regular 'rillo, though, in my opinion.
rolled a few inside out swishers/games n if anything i think they burned faster and were a pain in the ass to roll especially when they're not so fresh