size does matter, at least in China
Fantasy Brides, an international marriage agency that bringsAmerican men to China for marriage has a very interesting new marketingcampaign in China. The company says the response has been overwhelming,offering Chinese women the opportunity to meet not only American andforeign men, but also promises that these men are four to eightcentimeters longer on average when compared to the average Chineseman.
James Coldwell, the marketing director of Fantasy Brides says, "Theidea came after we were filming women telling us why they wanted to meetAmerican and European men. Over fifty percent of the women stated thatAmerican men had a reputation for being much larger than Chinese men andhad a greater sex drive. With a recent report showing Chinese women tohave the highest sex drive of any industrialized county, it only madesense matching American men and Chinese women together. Because theChinese women are much more petit than American women the average guy canfeel like Ron Jeremy - a porn star." Not only will the men get tomeet women that can appreciate their size, but also can meet women whoare open to marring men ten to twenty years their senior. In most Asiancultures, women considering marriage with older men is quite normal.Older men are more experienced, stable, and have more wisdom, whereasyounger Asian men are less mature and not ready to start a family. When we first decided to run the ad we never dreamed of the responses wewould get. We hoped the ad would increase sign ups by ten to twentypercent, but we saw more than a 350 percent increase. Out of all the adswe ran this one had the best response. And because the women must sign upin our offices we had to greatly increase our staff. "
When asked what would stop other agencies from running the same type ofads, Brad replied, "Because we are based and incorporated in HongKong we can legally advertise in China media outlets, where almost allour competitors are based in Europe or North America and cannot place adsin mainland China.
So size really does matter, at least in marketing.