^^^^^EXCEPTIONALLY well said comment!!
Overall, throwing parties at venues is a business. If you can't satisfy the dj you booked by paying the amount you obligated to him/her, or if you can't meet the need of the attendees (party people), then you shouldn't put together a production company and throw together a party just to make a profit and pronounce thats its "your" party. All this is showing is how unprofessional & unorganized a production company can be.
So you might have had successful & profitable with events before, but you have to expect a lost sometime inorder to satisfy the good of your reprutation & respect as a respectable production company.
If the djs or attendees are not satisfied or can't respect how you run your production company in throwing events you will get negative feedback, less top-notch bookings & attendess. So overall those two people are the most important people to satisfy when setting up an event. Can you properly satisfy both parties?? Its most often hard to do, but that is the makeup of a great party/event being thrown. And in doing so, if you can satisfy both parties, you'll have much more respectable events regardless if those events are profitable or not. And if they are not profitable you will STILL definitely see the support & respect from those who feel that you did your best to try and satisfy everyone first before making your profit or breaking even.
Where more are your piorities?? Is it in the profit made or the longevity, respect, support, & following of your company??
just my experienced .02 cents