Howard takes drugs credit
AAP
August 17, 2007 12:00am
PRIME Minister John Howard has claimed credit for saving the lives of hundreds of young would-be heroin users through the federal government's tough-on-drugs strategy.
The government pushed out the latest plank of the strategy yesterday with the launch of graphic television commercials designed to turn young people off methamphetamines, including the addictive drug ice.
The $32.9 million advertising campaign forms part of a $150 million package to combat ice, announced in April.
* Video: Ice advertisements
The government says its hardline approach has succeeded in combating heroin and cannabis use, but the campaign is needed because synthetic drug use is on the rise.
Mr Howard said the number of people who had used illicit drugs at least once in a year had dropped from 22 per cent in 1998 to 15 per cent in 2004.
Cannabis use had fallen from 18 per cent to 11 per cent over that six year period and heroin use had dropped 0.8 per cent to 0.2 per cent.
"And as a result of our strategy hundreds of young Australians spent last Christmas with their parents who otherwise would have lost their lives or taken their lives as a result of heroin abuse," Mr Howard told parliament yesterday.
Ageing Minister Christopher Pyne, who is responsible for government drug policy, acknowledged the increase in synthetic drug use, despite the commonwealth's strategy.
"The tough-on-drugs campaigns have worked, it's just that ice has suddenly emerged in a way that the government wants to nip in the bud if it can," he told the Nine Network.
"I think it will draw immediate attention to the issue of ice, which is not becoming an epidemic but is growing in its use in Australia."
The M-rated commercials are targeted at young people aged 18 to 24 years.
Mr Howard said the hard-hitting commercials were designed to drive home the misery, degradation and loss of physical appearance and mental stability of drug users.
"Some may be offended by it, but we make no apologies for the direct message that is communicated," he said.
Parents would also be sent a book on drug use to encourage them to talk to their children.
Mental health advocates have welcomed the campaign.
Mental Health Council of Australia CEO David Crosbie said people were often unaware of the link between methamphetamine use and mental health, or did not see the dangers as significant.
The campaign would encourage them to think about the possible consequence before experimenting with such drugs, he said.
"The reality is that ice is not cool or pure and these drugs can lead to serious ongoing mental health problems," Mr Crosbie said.
"Ice is particularly dangerous to users' mental and physical health, with users risking drug-induced psychosis, hallucinations and paranoia."
Research conducted for the Australian National Council on Drugs showed almost 10 per cent of the population had tried methamphetamines at least once, he said.
Mr Howard said he was proud his government had spent more than $1.4 billion since 1997 on law enforcement, education and treatment under the tough on drugs strategy.
He said the government would continue its hard line against drugs, and would never adopt a harm-minimisation approach.
"We are making progress in the war against drugs, but we have a long way to go," Mr Howard said.